Are Race Entry Fees Too High?

Submitted by Rickshaw :: Wed Dec 21, 2011 12:31 pm

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If you've registered for a race recently, you may have been suprised by the entry fee. Even a low-key 5K race can cost $30, and many marathons have entry fees of $100 or more. If you only race occasionally, then these fees probably aren't a big deal, but for those who race a few times a month, the entry fees can really add up. What does your entry fee buy you? What determines the cost of producing a race? Have the costs increased significantly in recent years?

Anatomy of a Race

Your entry fees help defray the costs of putting on the race, which aren't always obvious to runners. In addition to the direct costs of give-aways like T-shirts, indirect organizational costs can greatly increase expenses, especially for large events in urban areas. Typical expenses for producing a race include:

Give-Aways: T-shirts, finisher's medals, trophies and prize money
Aid/Finish Stations: Sports drink, water, cups, energy snacks
Permit: Fee paid to the city, park, or other entity for the right to use the location or close roads
Timing: Start/finish clocks, timekeeping computers, timing chips and mats, web site for results
Registration: Fraction of registration fees paid to sign-up services like Active.com
Police and Traffic Control: Overtime paid to police for directing traffic and monitoring intersections
Emergency Services: Ambulance or EMT on stand-by at one or more locations
Staff: salaries for race director or other paid staff at larger events
Insurance: Event insurance to cover the risk of disasters or lawsuits

Race sponsors can alter the economics by contributing cash in exchange for naming or advertising rights, or by contributing non-cash assistance, such as stocking aid stations or furnishing T-shirts and prizes.

It's interesting to compare a race entry fee with the price of ski lift ticket, since they have many costs in common. A marathon costs about the same as a typical lift ticket, but the ski operator has the advantage of spreading its cost of insurance, permits, staff, and emergency services over an entire winter, while the marathon must recover its expenses from a one-time event. Furthermore, no ski area gives you a T-shirt and a medal at the end of the day. Of course the marathon doesn't need to maintain snow making and snow grooming equipment, so it's an imperfect comparison, but by this measure the cost of a typical marathon appears quite reasonable.

In the final tally, the entry fees plus sponsor assistance must do more than simply cover the race's expenses. Every race wants to generate a profit, whether because it's operated by a for-profit event promoter, or is a charity event whose profits will go to an organization like Race for the Cure.

Rising Entry Costs

Over the past five to ten years, have race entry fees have increased faster than inflation or other cost of living measures? It's easily to grumble about the cost of races while forking over $40 for the latest 10K, but have costs truly increased at an unreasonable rate?

To answer that question, I took a look at some of my own races from the past nine years, and compared the original entry fee to the current entry fee for the same or similar race. All 2011-2012 fees reflect the lowest possible early entry fee, and do not include online registration convenience charges or other surcharges. All original race fees are from my records of what I actually paid, and may or may not reflect early entry discounts or online registration convenience fees.

For shorter races between 5K and 10K, most of the earlier races no longer exist. Instead, I compared a sample of earlier races with current races of similar distance, size, and location.

Past Races
2003 Mercury News 10K - San Jose CA - $25
2004 HP's Up and Running 10K - Palo Alto CA - $25
2006 Banana Chase 10K - San Francisco CA - $30
2007 Juana Run 8K - Palo Alto CA - $30
Current Races
2012 California 10K - Stockton CA - $25
2012 Union City Sport Center 5K - Union City CA - $35
2012 Du Three Bears 5K - El Sobrante CA - $30
2012 Dublin Shamrock 5K - Dublin CA - $25

For this sample of races, it appears that race entry fees actually haven't increased. 5K and 10K races typically cost $25 to $35 today, as they did five or more years ago. But for half and full marathons, the story is quite different:

Past and Current Races
Kaiser Permanente Half Marathon - San Francisco CA - 2004: $30, 2012: $50
Austin Motorola Marathon - Austin TX - 2002: $70, 2012: $100
Des Moines Marathon - Des Moines IA - 2004: $59, 2012: $68
Boston Marathon - Boston MA - 2006: $95, 2011: $130
Wineglass Marathon - Corning NY - 2006: $65, 2012: $70

The longer races saw entry fees increase by an average of 34% over a six to ten year period. That sounds like a lot, but it's the equivalent of only about 4% increase per year. While that's a faster rate of increase than most other expenses over the same period, it's not an unreasonable rate.

One expense that has increased over this period is the widespread adoptance of online registration "processing fees". Ten years ago, most race registrations were made by mailing in a form, and the race entry fee was all that was paid. Today there's often an additional $5 fee when registering online, beyond the race entry fee itself. For more expensive races like triathlons, the processing fee can sometimes be $10 or more. Yes, the sign-up service must get paid too, but I find it hard to believe that automated processing of an electronic registration should be more expensive than paying someone to tear open envelopes and transcribe information from hand-written registration forms.

Race Bargains

Returning to the original question, if race entry fees appear justified, then what's the frugal runner to do? How can an active 5K racer avoid racking up a hundred dollars a month in entry fees?

Racing as a bandit without paying the entry fee is definitely not a solution. While some people may find ways to rationalize banditing, or claim that they shouldn't have to pay to run on public streets and trails, it's an ethically bankrupt practice.

Some races have begun offering a "no shirt" registration option, which knocks about $10 off the entry fee. For runners who already have a whole closet full of race T-shirts, this is a great option. Unfortunately the choice is not often offered.

The best way to minimize entry fees is to seek out smaller events in out of the way locations. It might seem that events with 10000 runners would offer cheaper entry, thanks to their ability to spread fixed costs over more entrants, but this is rarely the case. The greater costs of permits, police, and emergency services combine with the added glitz of larger events to drive their costs higher. Of the four marathons mentioned above, it's no accident that the ones in Iowa and rural New York State are far cheaper than those in Austin and Boston.

In the San Francisco area, the Dolphin South End club puts on races nearly every weekend, with an entry fee of just $5. Races are held in San Francisco or other nearby towns, with distances from 1 mile to 12K, and may attract anywhere from a few dozen to a few hundred runners. For the frequent racer on a budget, it's just what's needed.